DZONE PRESENTS

The 7 Most Important Lessons for Marketing to Developers

Fluffy language, long-winded messages, and exaggerated promises are just the tip of the iceberg when it comes to what developers hate about your marketing campaigns.

In this ebook, you’ll learn how developers want to be talked to and how to earn their trust. Start building better, more focused campaigns today.

Main points include:

  • Value versus vision – Look at the difference between grandiose claims and practical tips they can use today.
  • Marketing jargon – Everyone dislikes jargon, but developers physically cringe at every word. 
  • (Mis)use of visuals –Developers are an equal mix of quizzical and skeptical. Even of design.